LMN - Lost Bushmen LMN's new campaign, set in the deserts of Kalahari, takes a leap after last year's Little Man concept of beating extreme thirst. The films are a ridiculously humorous take on a group of lost Bushmen from the Kalahari Desert, who are on a quest to quench their thirst. Internationally renowned director Thanonchai Sornsriwichai of Phenomena Films was roped in to direct the film in his unique comical style. Now check out what Lost Bushmen are up to already. |
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| Frooti - Juicy Mango Surprise. The Frooti Mango Surprise project is an integrated campaign that involves live outdoor stunts, direct marketing, sampling and promotional activities. The campaign reemphasizes the fact that Frooti is made from real juicy mangoes. And it has been delivered in a way people will not forget for a long, long time. Mango Surprise pranks were played on unsuspecting passersby and their reactions were captured on hidden cameras. The captured footage was then edited into three films, making them India’s first reality TVCs. |
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| Hippo - Hunger is the root of all evil. The commercial is based on a very simple insight–an empty stomach is the devil’s workshop. Throughout the commercial, Hippo busts various crime scenes. And, instead of punishing or preaching to the wrong-doers, Hippo simply offers them Hippo munchies. Because, Hippo, the brand and the character, firmly believes that no one is bad or evil, it’s just their hunger that makes them do wrong things.
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